Professional Biography – Apollos Griffin

 

Apollos Griffin is a Creative Communications Leader, Video Strategist, and Director with more than a decade of experience building high-impact content systems that inspire audiences and drive measurable growth.

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From his early work as a photographer and filmmaker to leading large-scale production teams, Apollos has developed his passions and skills to blend creative storytelling with strategic execution.

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As the Video Department Manager at Shabby Fabrics, a multi-million-dollar e-commerce company, he leads a team of creatives responsible for one of the brand’s most successful content ecosystems, generating over $10 million in growth in 2024 and expanding its YouTube community to nearly half a million subscribers.

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In 2024, he launched Apollos Griffin Studios, a creative consultancy dedicated to helping business owners, brands, and ministries build authority through strategic video systems. His approach goes beyond production, focusing on clarity, scalability, and results that align with each client’s purpose and audience.

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Guided by faith and fueled by creativity, Apollos believes media has the power to move people closer to purpose. Whether leading a creative team, crafting a brand narrative, or developing a long-form storytelling campaign, his mission remains the same: to use creativity and communication to inspire transformation, build community, and advance meaningful missions.

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Key Skills & Expertise

 

Creative & Technical Production

• Video Strategy, Scriptwriting, Filming & Editing, Photography

• Multi-Camera & Nested Editing, VFX Compositing, Sound Design

• YouTube SEO, Funnel Building, and Cross-Platform Content Distribution

 

Leadership & Marketing

• Department Management, Team Development, and Creative Direction

• Brand Storytelling, Campaign Design, and Audience Engagement

• Lead Generation and Client Communication Across Digital Platforms

 

Technical Proficiency

• Adobe Premiere Pro, After Effects, Photoshop, Lightroom, DaVinci Resolve

• Analytics & CRM: Notion, ClickUp, Bloom, HoneyBook, Meta Suite, Google Analytics

 

Systems & Optimization

• Workflow Design, Automation Triggers, and Content Repurposing

• Content Calendars, Performance Reporting, and Process Documentation

• Remote Team Collaboration and Project Management

 

Equipment & Production Gear

• Mac & Windows Environments

• Sony & Canon Camera Systems

• Studio Lighting, Pro Audio, and Full Production Setup

 

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Professional Experience

 

Video Department Manager

Shabby Fabrics – Post Falls, ID

| March 2023 – Present

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• Lead the in-house video department for a multi-million-dollar e-commerce brand, overseeing strategy, production workflows, and content optimization across YouTube, social media, and email campaigns.

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• Direct high-volume video production for product launches, tutorials, and promotional campaigns, consistently delivering measurable growth in engagement and conversions.

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• Collaborate with the marketing team to design and execute data-informed video strategies that drive audience retention and customer acquisition.

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• Mentor and manage a creative team in scripting, lighting, filming, and editing, raising production standards and improving overall brand presentation.

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• Built and scaled a content system that supported multi-channel growth and contributed to 7-figure annual revenue increases through consistent, strategic storytelling.

 

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Founder & Creative Director

Apollos Griffin Studios – CDA, ID

| January 2024 – Present

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• Founded and lead a creative strategy studio specializing in high-impact branded content systems that build visibility, authority, and trust for businesses and organizations.

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• Develop and deliver monthly content strategies and marketing campaigns for clients across diverse industries, integrating video strategy, funnel design, and audience growth.

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• Oversee end-to-end creative direction for commercials, music videos, and weddings, managing concept development, production logistics, and final delivery.

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• Build and mentor cross-functional creative teams, ensuring consistent excellence across visual storytelling, client communication, and campaign execution.

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• Combine data-driven strategy with cinematic storytelling to help brands generate qualified leads and long-term engagement through purpose-driven media.

 

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Owner & Photographer

Apollos Imaging LLC – Spokane, WA

| 2015 – 2024

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• Founded and operated a photography and videography business serving weddings, real estate, and small businesses throughout the Inland Northwest.

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• Delivered cinematic photography and video solutions focused on storytelling, visual quality, and client experience.

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• Trained and mentored 25+ creatives and 6 entrepreneurs in media production, branding, and business development.

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• Built a strong client network through word-of-mouth, consistent creative excellence, and relational service.

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• Rebranded and evolved into Apollos Griffin Studios (AGS) to expand services, elevate brand positioning, and meet increasing demand for full-scale video strategy and creative direction.

 

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Team Leader

Dave Smith Nissan – Spokane, WA

| 2019 – 2021

• Led a sales support team responsible for 75+ outbound calls daily, optimizing customer communication and engagement.

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• Trained and coached staff on customer service excellence, performance metrics, and recruitment best practices.

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• Implemented systems to improve workflow efficiency and accountability across multiple team members.

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• Strengthened communication, leadership, and operational management skills that laid the foundation for later success in directing creative teams and client projects.

 

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Order Selector

United Retail Merchants – Spokane, WA | 2018 – 2019

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• Operated warehouse equipment, ensured shipment accuracy, and trained new hires in safety procedures.

 

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Assistant Manager

Rainier Seeds Inc. – Davenport, WA

| 2017 – 2018

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• Oversaw production and scheduling to meet processing goals under tight timelines.

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• Mentored 3 team members and improved daily operations through task planning and coaching.

 

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Project Manager

Beacon Hill Development – Spokane, WA

| 2016 – 2017

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• Designed marketing materials, investor presentations, and documented operational processes.

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• Supported cross-team collaboration and stakeholder engagement.

 

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Education

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Spokane Falls Community College – Spokane, WA

Associate of Arts in Commercial Photography

| Graduated 2017

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• Dean’s List (2016) recognized for academic excellence

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• President, Photo Arts Club (2016–2017) led workshops and creative collaboration among student photographers

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• Guest Speaker, Student Orientation (2017) represented the photography program and spoke on creative career development

 

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Certifications & Training

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Content Marketing & Brand Growth – Fulltime Filmmaker

(2023) (Ongoing)

• Comprehensive training in video marketing, storytelling frameworks, and brand development strategies for digital growth.

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Leadership & Business Development – John C. Maxwell & World Wide Group 

• Focused on personal growth, communication, and leadership principles to strengthen influence and organizational impact.