Most businesses don’t struggle because they lack content. They struggle because they don’t have a system behind it.

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Content gets posted. Effort gets spent. But nothing compounds. Nothing builds momentum. Nothing consistently prepares people to trust you before they’re ready to buy.

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That’s the problem I care about solving.

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I’m Apollos Griffin. I’ve spent the last 11+ years in video and photo, starting in hands-on editing and production, and growing into building and leading full content systems.

Today, I serve as the Video Department Manager at Shabby Fabrics, a multi-million-dollar e-commerce company. I lead the in-house video function, strategy, production operations, and execution across YouTube and digital campaigns. The system we’ve built has contributed to more than $10M in cumulative growth and helped scale a YouTube audience approaching 500,000 subscribers.

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But what matters most isn’t the views. It’s that the content works. It builds clarity early. It reinforces trust over time. And it prepares customers to act when they’re ready, without relying on short-term tactics.

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Through Apollos Griffin Studios, I work with founders, entrepreneurs, and growing brands who are ready to stop guessing with content and start building it intentionally.

I don’t just produce videos.

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I help design content systems,  structured, repeatable approaches that align with business goals, audience behavior, and long-term growth.

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That means:

• Clear positioning

• Education-driven formats

• Sustainable production workflows

• Performance-informed iteration

• AI used responsibly to increase leverage, not replace judgment

 

I still edit. I still care about craft. Execution matters.

But what drives my work now is alignment, making sure the strategy, the message, and the systems behind it all work together.

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If you’re looking for someone to post more content, I’m not the right fit.

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If you’re ready to build something that compounds, something that builds authority, trust, and measurable outcomes over time, then we’ll get along well.

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Let’s build it the right way.